Typically if you’re applying for any form of credit, the lending company will carry out a credit check. This enables them to assess the risk involved in lending you money. Your credit history will tell them what you have borrowed in the past and whether you have defaulted on your repayments.

People who have a poor credit history will often find lenders refusing to offer them credit. Until the advent of pay day loans the only alternative for those with bad credit was to borrow money from friends or family or to pawn their possessions. There are probably few people who would relish the prospect of approaching their nearest and dearest for a loan and there is often a real stigma associated with coverting your treasured possessions into cash at the pawn brokers.

Pay day loans are available to those with a poor credit history because the loan providers do not carry out a credit check. All the lenders want you to prove is that you are currently employed, how much you earn and when you get paid. This is easily achieved by submitting copies of your most recent pay slips with your completed application form. A credit check is not required because the loan will be due to be repaid in full (plus interest of course) on the very day you next get paid. This means that the maximum duration of the loan would be 30 days and the loan is of course an unsecured loan.

The loan companies mitigate their risk by either automatically applying to your bank for the repayment (if you apply on-line) or requiring you to provide them with a post-dated cheque for the repayment (if you apply in-store). The repayment date is always the day on which your salary is paid and therefore the funds are pretty much guaranteed to be available in your account to make the repayment.

No credit check pay day loans are now widely available in the UK and reputable lenders can be found both on-line and on the high street.

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Having moved into a small village, I was eager to fit in and become an active member of the community. So when my neighbour informed me that the village had its own garden competition which everyone entered, I felt obliged to participate. Despite not having much of a front garden, I was rather proud of the pots and hanging baskets decorating my cottage.

However, not being the most experienced of gardeners, I failed to consider the needs of my plants while I was away on holiday and when I returned my pots and baskets contained little more than a few dessicated leaves. With the judging of the gardening competition due to take place in a couple of days time, I was mortified that the rest of the village would think that I’d let them down. (The gossip at the Post Office can be formidable!). A trip to the local garden centre was defeinitely in order but I’d maxed out my credit card on holiday and I wasn’t due to get paid for another 10 days or so.

That’s when I saw an advert on the telly for pay day loans where you can borrow up to £1000 just until your next payday. I went on-line and found a reputable instant payday loans provider who had an on-line application facility which took no time at all to complete. I was able to provide them with copies of my latest payslips and proof of my ID by scanning my documents and submitting them with the application form. Less than an hour later I had an email confirming that my application had been approved and that a cash advance would be deposited directly into my bank account later that day.

The next morning I was able to buy all the plants I wanted and with the help of my neighbours, my pots and hanging baskets were looking gorgeous by the time the judges arrived. I didn’t win any prizes but I did get to know my neighbours and they’ve promised to water my plants the next time I go on holiday.

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It’s amazing how quickly the internet has become an inherent part of our everyday lives. No longer simply a business tool, the web offers everything from shopping to socializing. It is the power of the social networking sites such as Facebook and Twitter that are now grabbing the attention of many companies. Since the on-line population of Facebook now exceeds that of the United States, companies have unprecedented access to an enormous customer base through advertising on these sites.

It is not simply the size of these social networking sites which is attracting advertising, it is the ability to communicate in a more direct, personal way with their targetted audiences that has resulted in so many companies having their own Facebook and Twitter sites.

Take pay day loans for instance. These are short-term cash advances which customers borrow just until their next pay day. As a relatively new financial product in the UK, loan companies have harnessed all that the internet has to offer. As a result not only can customers find money loan lending companies by searching the internet, they can also apply on-line with no need of a fax machine since they can simply upload documents via the lender’s website.

Since payday loans are deigned to meet the need of those needing cash in a hurry, i.e. for expenditure that simply cannot wait until their next pay cheque arrives, lenders have designed their on-line application processes to be quick and simple. Applicants will receive an immediate decision (usually by email) as to whether their loan has been approved and once approved, the full loan amount will be credited to the customer’s bank account within the hour if necessary.

In order to maximise the exposure of their latest product, many payday loan companies have Facebook and Twitter sites in addition to their websites. The reason for this is not simply the vast population of these sites but the ability to target advertising at their exact demographic. They can also enter a two way dialogue with their customers that is simply not possible with other forms of media.

By engaging with their customers in this way, payday loan providers have seen the popularity of their product increase dramatically. They say that word of mouth is the greatest form of advertising since the social networking sites are providing companies with greatest ever opportunity to achieve this. It’s a phenomenom that is set to grow and grow…

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